ROOTS: The Backstory

You may have noticed us talking a lot lately about a project called ROOTS.  Truth be told, it’s just about the only thing some of us have been talking about for the last several weeks.  It’s really the most ambitious project the Bling Team has attempted, and now that we’ve wrapped production and it’s in the hands of the editors, we can take a breath and tell you a little more about it.

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ToonTown Fairytales Title Sequence

A new series in ToonTown called Fairytales premiered this weekend. During our final review process before the series videos were finalized, we thought that a title sequence would be nice to kick off each week of the series. One of our graphic designers, Kaleb Nimz, spent a lot of time creating a really awesome map that our knight character would use throughout the series. I thought we could utilize and highlight the map he created for this title sequence so we came up with this:

2011 LifeChurch.tv Annual Report

I recently had the privilege of working with an amazing and diverse team here at LifeChurch.tv to create the new annual report. This year, we decided to place more emphasis on information than we have in the past. In the end, the report was dedicated about 50% to stories and 50% to information and infographics. Because we focused more on infographics this year, I ended up sketching and creating quite a few custom icons to support the information and stories.

The final product was 20 pages at 9″ x 6″, printed on Finch bright white paper.

Here are some images of my initial icon sketches and snapshots of the final product:

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Perspective

Perspective is a new series coming next month. Craig really wanted to get the point across of changing your own perspective, particularly changing it into a joyful perspective. Stephen and I racked our brains and had multiple brainstorming sessions to try to bring something to the table that would fully explain this and not be incredibly time consuming in the process. Our first few ideas just didn’t pan out in script format, so we went with the father and son idea. A son is seeing this boring newscast. However, he sees something completely different than what we see because of his different perspective. Once the father changes his perspective to the sons, he begins to see something brighter and more joyful. The toughest part of the shoot is trying to show something better and more hopeful, while not really showing what that might be to someone. We went with the idea of a brightness coming from the screen just to give the illusion of something better. Hope you enjoy the promo.

At the Movies… with a twist.

This year, we will be putting a twist into the At the Movies promo. Literally… a twist, a jump, a leap and maybe even a turn or two. The promo for 2012 is a musical. When the idea of a musical was brought to the table, I immediately jumped on board. When I say, “I immediately jumped on board,” I just mean that I was willing to back whoever had all of the great ideas. I didn’t think I would actually have some sort of role in making this happen.

On one of my days off, Beth texted me and asked if I would be interested in doing choreography for the promo. I couldn’t believe it and immediately said “YES!”… just like that, in all caps. I’ve been dancing, teaching and choreographing shows for almost 19 years. It’s one of my biggest passions and I am thrilled to able to add it to my “reasons I love my job” list.

Thanks to Amanda, I have a cast of amazing dancers to work with. I’m beginning to draw inspiration for the choreography from some of my favorite musicals, including Thoroughly Modern Millie, The Newsies, Chicago and maybe even High School Musical (you have to admit, some of their dancing is pretty awesome). Rehearsals and shooting will begin next week.

The whole team is taking part in this promo in some way; you may even spot a designer or two busting a move. With the talent of so many people coming together for one project, I can’t wait to see how this one turns out.

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