I’m a problem solver by nature. You ask me to fix something and my heart soars. My girls come to me when their simple gold chains are all twisted and mangled and I can not walk away till it’s a free flowing arc again.
But the problem is that if the same problem is solved with the same solution time and time again, I tend to lose interest and nothing looks as fresh any more. Because of that, I’m a big fan of smart solutions. I love it when people think out of the box. See things in a new light. Tackle the problem from a new angle.
It doesn’t matter if it’s a branding example that uses negative space to make their mark stand out as something different in a crowded market space
Or a different take on an iconic movie’s poster
These things stand out because they take a different approach on what has been done before. Below are two great examples that do that. The first is from Elevation Church. This video came out a few years ago and for me it’s one of the best church videos I’ve ever seen because it educates and helps people understand elements of their faith and the human brain. Our faith is real, but we’re still human. Does a great job walking you through it all.
The second is a short film that is based upon a commencement speech that David Foster Wallace gave back in 2005. What I love is that it’s something new. Something that tells a story based upon a speech.
What are you doing that you need to stop and think: is there a new way to do this? Can I just take a different path from everyone else and end up somewhere beautiful?